The culture of Zhenji
The culture of Zhenji corporation group is a company culture, which come from ability, encourage innovation and devotion, pay attention to performance, devotes to long-term development of company. It is the total of value, ideal, spirit, system, behavior of zhenji corporation group, which is divided into core layer, system layer, behavior layer and material layer in terms of class.

1. perspective of company
internationalized company with 100 years history

2. values of company
It creates good income and developed perspective for shareholder and staff. It also makes great contributions for improving the quality of life and promoting the progress of social.

3. core idea
sincerity, practical, innovate, devote, develop

4, spirit of company
to pursue outstanding and foreverness

5. system of company
System is the regulation of realizing the goal , which is also the important component of culture of company and the result, foundation, carrier of the core culture. The system makes the company in a good state in the complicated and changeable environment so that realize the goal of company. The system is divided into ultimate system, basic system, and concrete system.

6. behavior culture
The culture of behavior is the phenomenon that is produced in production, study, educational propaganda, interpersonal relations activity and activity of entertainment and sport. The operation behavior of company is the concentrated reflection of core culture of company, and is the dynamic embodiment of style of company, mental attitude, and interpersonal relationships. The good behavior of operation can strengthen the identification with core culture of the company. The behavior of the good operation needs assurance of company’s system.

7. material culture
Material is the carrier of material culture. Company’s material culture is the existing and reflecting of value, ideal, spirit, system, and behavior of company. It is the products, service, intellectual property right, environment, architecture, advertisement, and packing of products of incorporating the staff’s work.

The interpretation of “ zhenji ”:
Zhen is the delicious food. Ji is the terminal point of time, which means foreverness. The two worlds jointing together is the name of company and brand, which means that offering the delicious food to the public forever…“ zhenji ” is confirmed according to the English sound of “dainty”. “Dainty” means the delicious food in English.

Registered brand
Registered brand brings the feeling of safe, happy reliability into the public.